By: Entertainment Close-up 29 June 2011
Qeb-based retailer Gifts that Give launched a new website to enable consumers to donate to their favorite non-profit causes by shopping.
Combining online shopping with social good, Gifts that Give said it lets shoppers purchase upscale products at regular retail prices and give $1 out of every $5 they spend to any cause of their choice. All donations over $10 are tax-deductible.
According to a release, Gifts that Give was started by retail veteran Nancy Taylor, a former VP at Neiman Marcus, who brings retail experience and relationships with highly desired, upscale name brands such as Jay Strongwater, Anna Weatherley, Kim Seybert, Vietri, Agraria, Lafco NY, Toss Designs, Jonathan Adler, Lilly Pulitzer, Jellycat, Trumpette, to name a few.
“By making charitable giving part of something people do every day like shopping we can help causes bolster their fundraising and provide a new channel for fund-raising,” said Nancy Taylor, CEO of Gifts that Give. “People want to give back. We put it in the hands of the shopper shop for the products you love, choose the cause you love, and we’ll send the donation as a cut of our revenue.”
The Company noted that the website features a charity locator that lets the user search among the 1.1MM GuideStar-approved non-profits within seconds.
“Gifts that Give takes a unique and focused approach to cause-based commerce unlike any other business in the market today,” said Jon Provisor, Founder and CTO of Guidance, the developer for the website and an investor in the company. Donations are disbursed through Network for Good, a 501c3 that helps for profit business give to non-profit organizations.