Cause Marketing and Branding….

By: Paul Jones   Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge.   It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. But when a consumer […]

The Social Media Myth

By: Herschell Gordon Lewis Remember Simon called Peter? Remember Glen or Glenda? Remember “Call me Ishmael” or, for that matter, “Call me Pisher?” Remember Cassius Clay and Muhammad Ali? Remember Allen Stewart Konigsberg and Woody Allen? How about Caryn Johnson and Whoopi Goldberg? Or Stefani Joanne Angelina Germanotta and Lady Gaga? One hidden change: Social […]